About Us

ABOUT US

Established in 1976, Liberty Investment Co. (Liberty Group) is the UAE-based holding company for a wide range of leading international and local brands and businesses. It is a professionally managed company with diversified business interests in the automobile trade, travel & tourism, transportation, real estate and logistics sectors.

The Liberty Group is committed to providing outstanding services at all times, by working closely with its principals, associates, affiliates and customers.

With a workforce of over 1700 employees that represents 43 nationalities, it’s a shining example of solidarity in diversity.

VISION:
To be a leading quality focused and socially responsible conglomerate, operating profitably for the long-term benefits of the UAE and its people.

MISSION:
We will work closely with our principles and associates, to provide outstanding service and superior value to our customers, endeavoring at every step to earn their loyalty and exceed their expectations.

VALUES:

1. Growth – Cultivate an environment of innovation, contribution & relentless improvement.

2. Teamwork – Accomplish results through a culture of transparency, respect & professionalism.

3. Responsibility – Simplify and enhance the processes & procedures to boost productivity and improve accountability.

4. Customer Satisfaction – Demonstrate a commitment to offer quality products & reliable services to drive expectations and satisfaction.

5. Profitability – Create a thriving culture that strives for expanding the business and exploring the potential.