Established in 1976, Liberty Investment Co. (Liberty Group) is the UAE-based holding company for a wide range of leading international and local brands and businesses. It is a professionally managed company with diversified business interests in the automobile trade..

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The vision of Liberty Investment Company is:
To be a leading quality focused and socially responsible conglomerate, operating profitably for the long-term benefits of the UAE and its people. At the heart of this vision lie three pillars of Liberty’s CSR policy:

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LIC is committed to providing a work environment free from discrimination and harassment. It is our policy to comply with all applicable federal, state, and local laws prohibiting employment discrimination.

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Founded in 1976, Liberty Automobiles Company is one of the most dominant automotive distributors in the UAE and has played an integral part in the growth of General Motors in the region.

Travel & Tourism

SNTTA was established in Sharjah in 1976, and today it has become one of the largest travel services providers in the UAE with SNTTA Emir Tours for inbound and SNTTA Travel & Tours for outbound solutions.


With more than 3,400 locations across 128 countries, it isn’t a surprise that Budget Car Rental is the industry leader, offering quality vehicles with a focus on value for money.

Real Estate

In 1981, Liberty Investment Company (LIC) recognized the expanding potential of property development in the UAE which was buoyed up by the rising population and an emergent economy.


Established in 1976, SNTTA Cargo has set many benchmarks in the industry. SNTTA Cargo has long-standing partnerships as General Sales Agent (GSA) of several leading international cargo airlines.