Established in 1976, Liberty Investment Co. (Liberty Group) is the UAE-based holding company for a wide range of leading international and local brands and businesses. It is a professionally managed company with diversified business interests in the automobile trade, travel & tourism, transportation, real estate and logistics sectors.

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The vision of Liberty Investment Company is:
To be a leading quality focused and socially responsible conglomerate, operating profitably for the long-term benefits of the UAE and its people. At the heart of this vision lie three pillars of Liberty’s CSR policy:

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LIC is committed to providing a work environment free from discrimination and harassment. It is our policy to comply with all applicable federal, state, and local laws prohibiting employment discrimination. We are a drug and alcohol free workplace.

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GROUP BUSINESSES

Automotive

Founded in 1976, Liberty Automobiles Company is one of the most dominant automotive distributors in the UAE and has played an integral part in the growth of General Motors in the region.

Travel & Tourism

Established in 1976, SNTTA Emir Tours is a leading Destination Management Company (DMC) focused on providing an array of distinct experiences for travellers to the UAE.

Transportation

With more than 3,400 locations across 128 countries, it isn’t a surprise that Budget Car Rental is the industry leader, offering quality vehicles with a focus on value for money.

Real Estate

In 1981, LIC recognized the expanding potential of property development in the UAE which was buoyed up by the rising population and an emergent economy, and therefore established National Real Estate Co.

Cargo

Established in 1976, SNTTA Cargo started as a division of Sharjah National Travel & Tourist Agency (SNTTA).